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Coca Cola Classic

A disappointed salesman of Coca Cola returns from his Middle East assignment. A friend asked, "Why weren't you successful with the Arabs?"

The salesman explained, "When I got posted in the Middle East, I was very confident that I will makes a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn't know to speak Arabic. So, I planned to convey the message through 3 posters...

First poster, a man crawling through the hot desert sand, totally exhausted and panting. Second, the man is drinking our Cola and Third, our man is now totally refreshed. Then these posters were pasted all over the place".

"That should have worked," said the friend.

The salesman replied, "Well, firstly I did not know how to speak Arabic, secondly I didn't realize that the Arabs read from right to left..."
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